Remember the Readers Digest letters? Hinting that you were already a winner (in a draw you didn't even know you had entered) -promising prizes of untold magnificence.
Well, we received something similar yesterday from NMR, about a new award scheme which recognises "efficient milk production", using NMR's "unique measure - Lifetime Daily Yield" and "a cow in your herd has been identified as having one of the highest values among NMR recorded herds".
We know we have won at least a certificate, but it could be more! But I've a feeling no monetary value is involved.
And we don't know which cow!
As ever, watch this space!
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